Atari Brand Leaving Continental Europe
By Dr. Evelyn Reed | October 12, 2025 | 7 min read
Atari is drastically decreasing its visibility in Europe. The company’s sales and marketing staff will be transferred to the newly-formed business Distribution Partners, reports industry site MCV.
Hoping to beefed up its business resume, Distribution Partners is handling all Namco Bandai releases in Europe, Asia, Australia and New Zealand. Last March, Namco Bandai picked up a 34 percent stake in Atari Europe and is expected to acquire the remaining 66 percent from Atari parent Infogrames.
“We believe that DP will become e19 a wholly-owned Namco Bandai games company soon,” said Atari’s European marketing head David Miller, “but this process betdog requires time and we will comment further when we have an anticipated closing date.”
Atari in America is still alive and plans to become an online-centric sbfplay content producer. Even though Atari Europe is no more, Atari will have a UK branch in a London studio opened last September and headed up by former SingStar director Paulina Bozek.
Distribution Partners will be handling Atari title Ghostbusters on non-PS3 formats in regions outside the US.
https://kotaku.com/sony-now-publishing-ghostbusters-in-pal-territories-5242106
Goodbye Atari, hello Namco [MCVUK]