America's Army_ Super-Effective
By Dr. Evelyn Reed | January 01, 0001 | 7 min read
Of all the US Army’s various recruitment methods – and they have many – it [[link]] appears 
none are anywhere near as successful as a humble, free video game. We are of course talking about America’s Army, the free-to-play shooter that’s been drumming up interest in the US armed forces for nigh on 
seven years now.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); According to a statement issued by MIT as part of a 2008 report – which is now being presented to [[link]] the US Congress by the Army – “30 percent [[link]] of all Americans age 16 to 24 had a more positive impression of the 
Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined”. Not a bad investment, then! That is, if you mean “bad” in terms of effectiveness vs money spent. If you mean “bad” in terms of “you shouldn’t recruit soldiers through a video game”, that’s another topic for another day. America’s Army Extremely Effective Recruitment Tool [GamePolitics]